I hope everyone had fun watching the Super Bowl last night, here is my take on some of the fashion for the event.
The Super Bowl has evolved far beyond just a championship game—it’s now a global spectacle that blends sports, music, and fashion into one massive cultural moment. Super Bowl LIX in New Orleans was no exception, setting the stage for some of the most talked-about style moments of the year.
From pre-game player arrivals that doubled as runway moments to a halftime performance by Kendrick Lamar and SZA featuring custom couture, this year’s Super Bowl proved that what happens off the field is just as captivating as the game itself.
Pre-Game Arrivals: Athletes in the Spotlight
NFL players have fully embraced their pre-game entrances as opportunities to showcase personal style, and this year’s tunnel walks did not disappoint. Superstars like Saquan Barkley, Jalen Hurts, and Travis Kelce brought their signature looks, blending high fashion with athletic influences.
- Quarterback Statement Suits: Mahomes arrived in a double-breasted Tom Ford suit in deep charcoal, paired with Ferragamo loafers and a Cartier Santos watch. Joe Burrow, known for his effortless cool, opted for a vintage Dior overcoat with a turtleneck and Cuban link chain.
- Streetwear Meets Luxury: Travis Kelce turned heads in a custom Amiri leather bomber, baggy Balenciaga jeans, and Off-White sneakers. His oversized tinted shades and diamond earrings added an extra layer of swagger.
- Bold Accessories & Custom Pieces: Players made statements through luxury duffle bags, Rolex watches, and diamond-studded chains. Miami Dolphins’ wide receiver Tyreek Hill rocked a custom Louis Vuitton varsity jacket with his nickname embroidered across the back.
The tunnel has become the new red carpet, and this year’s players showed up ready to make an impact both on and off the field.
Halftime Show: Kendrick Lamar & SZA Take Center Stage
The Super Bowl LIX Halftime Show was one of the most anticipated in years, bringing together hip-hop’s poetic mastermind Kendrick Lamar and the sultry, genre-blending SZA. Both artists delivered not just powerful performances, but also standout fashion moments.
Kendrick Lamar’s Futuristic Varsity Look
Kendrick Lamar opened the show in a custom Martine Rose varsity jacket, embroidered with the phrase “Big Steppers Society” across the back, a nod to his latest album. He paired it with Y2K-inspired leather bootcut pants, Balenciaga gloves, and chunky Rick Owens sneakers.
As the performance escalated, he switched into an all-black avant-garde Givenchy trench with metal hardware detailing, reinforcing his signature “prophetic warrior” aesthetic.
SZA’s Romantic Yet Edgy Red Ensemble
SZA commanded the stage in a bold red leather lace-up jumpsuit, designed by Mugler, with exaggerated shoulders and a cinched waist. Styled by Alejandra LaPilusa, the look was completed with thigh-high boots, oversized hoop earrings, and a custom diamond “SOS” choker.
Midway through the performance, she changed into a shimmering off-the-shoulder corset dress by Jean Paul Gaultier, draped in crimson chiffon with intricate beading. The mix of soft and edgy elements captured SZA’s signature style perfectly.
The duo’s contrasting aesthetics—Kendrick’s futuristic minimalism and SZA’s dramatic elegance—created one of the most visually striking halftime shows in recent memory.
Celebrity Sideline Style: The Real MVPs of Fashion
The VIP suites were packed with Hollywood A-listers, music icons, and fashion industry elites, all bringing their best game-day style.
- Taylor Swift & The WAG Effect: Taylor Swift, attending in support of Travis Kelce, wore a Saint Laurent wool blazer over a cropped Alaïa tank and high-waisted leather pants. She accessorized with a delicate diamond “87” necklace—a nod to Kelce’s jersey number.
- Luxury Outerwear & Statement Layers: Rihanna turned heads in an oversized Prada shearling coat, Balenciaga sunglasses, and knee-high Miu Miu boots, proving that sideline fashion can be just as impactful as the game itself.
- Athleisure Meets High Fashion: Jay-Z sported an all-black Louis Vuitton tracksuit with custom Air Jordan 4s, while Zendaya was spotted in a Dion Lee corset top, wide-leg jeans, and an Off-White puffer coat.
Super Bowl fashion has become just as significant as Met Gala moments, turning the stands into an unofficial fashion week.
Final Takeaway
Super Bowl LIX wasn’t just about crowning a champion on the field—it was about setting trends, making statements, and proving that sports and fashion are more intertwined than ever. Whether it was the players making bold entrances, the halftime show creating a visual spectacle, or celebrities redefining game-day style, this year’s Super Bowl delivered a masterclass in modern luxury and self-expression.
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