As the fashion world evolves and the new year unfolds, certain brands continue to captivate me with their innovation, craftsmanship, and ability to stand out in a crowded market. Here are five brands that I believe are making waves in 2025 and deserve a spot in every stylish man’s wardrobe.
1. John Varvatos: Rock-and-Roll Luxury
Few brands capture the essence of rock-and-roll sophistication like John Varvatos. Known for its effortlessly cool aesthetic, the label continues to deliver pieces that blur the lines between rebellious edge and refined tailoring. In 2025, I’m particularly excited about their leather jackets, which remain iconic staples, and their refreshed footwear line that perfectly complements the brand’s rugged, yet polished vibe. Varvatos’ ability to reinterpret classic menswear through a modern lens makes it a must-watch for anyone who values individuality in their style.
2. Eton: Masterclass in Shirtmaking
Eton has long been synonymous with impeccable shirting, and this year is no exception. With a focus on sustainability and innovation, their 2025 collection highlights wrinkle-free fabrics that don’t compromise on luxury. What excites me most is their bold experimentation with patterns and colors, proving that classic shirts don’t have to be boring. Whether you’re dressing for a formal occasion or elevating your smart-casual wardrobe, Eton’s pieces are the epitome of timeless elegance.
3. Veja: The Sustainable Sneaker Pioneer
Veja has been at the forefront of sustainable footwear for years, and they’re showing no signs of slowing down. Known for their minimalistic designs and eco-friendly materials, Veja continues to redefine what sustainable fashion looks like. Their 2025 lineup introduces innovative plant-based materials and fresh, vibrant colorways that appeal to both sneakerheads and eco-conscious consumers. As more men prioritize sustainability in their purchases, Veja remains a brand that seamlessly blends style with responsibility.
4. DL1961: Denim Reinvented
If there’s one brand redefining denim, it’s DL1961. This family-owned label has mastered the art of creating premium jeans that are as comfortable as they are stylish. In 2025, their focus on circular fashion and low-impact manufacturing sets them apart in an industry often criticized for its environmental footprint. I’m particularly drawn to their new fits and washes this year—classic blues, modern silhouettes, and a versatility that suits both casual and semi-formal looks. DL1961 proves that denim can be elevated while remaining sustainable.
5. Phil Petter: The Austrian Knitwear King
A hidden gem in the menswear world, Phil Petter is a brand that exemplifies Austrian craftsmanship and understated luxury. Their knitwear is unparalleled, combining intricate detailing with high-quality materials to create pieces that feel as good as they look. What excites me most about Phil Petter in 2025 is its expansion into modern, fitted silhouettes while maintaining its commitment to artisanal production. Whether it’s a chunky cardigan or a lightweight pullover, their designs add a touch of European refinement to any wardrobe.
These five brands each bring something unique to the table, whether it’s through sustainable innovation, impeccable craftsmanship, or bold design. As we navigate the trends of 2025, they’re the ones I’ll be keeping an eye on—and I encourage you to do the same. Whether you're refreshing your wardrobe or looking for investment pieces, these labels promise to deliver quality and style in equal measure.
Thanks for reading,
CNY.